AI meets advertising: Ayushmann Khurrana shines in Wakefit’s innovative new Ad; says, “They have utilized advanced AI technology to transform me into my childhood self”

Bollywood actor Ayushmann Khurrana has gained recognition for his groundbreaking approach to film roles, often taking on taboo subjects and sparking nationwide discussions with progressive scripts. Not only in movies, but even in his endorsement advertisements, Ayushmann consistently seeks to deliver innovative and attention-grabbing commercials. Currently, he is receiving widespread acclaim for his latest ad, which ingeniously utilizes Artificial Intelligence (AI) technology to resurrect his younger self, captivating audiences with its unique concept.

AI meets advertising: Ayushmann Khurrana shines in Wakefit's innovative new Ad; says, “They have utilized advanced AI technology to transform me into my childhood self”

Ayushmann is endorsing a premium sleeping mattress brand Wakefit.co and the campaign “Andar ke bacche ko jagaa” uses AI and computer graphics to create the kid version of Ayushmann.

Ayushmann said, “I am thrilled to be a part of Wakefit.co’s new brand campaign, which showcases their commitment to innovation and creativity. Collaborating with Wakefit.co has been an incredible experience, as they have utilized advanced AI technology to transform me into my childhood self. This campaign beautifully captures the essence of nostalgia and the importance of a good night’s sleep.”

To create the kid version of Ayushmann, the brand used Ayushmann’s current pictures as input in an age progression tool to create a younger version of him. Using deep learning AI programmes combined with thousands of images of the Bollywood star, the brand constructed a 360-degree CG model of young Ayushmann’s face. The TVC blurs the line between imagination and reality by showcasing the energetic kid version of the celebrity in action with true-to-life skin tones and expressions while keeping his resemblance in a seamless manner.

On the film front, he is currently gearing up for Dream Girl 2, which features him in the role of Karamveer Singh, a jobless youth, who takes up the job at a call centre, and gets success after impersonating the voice of a woman named Pooja. The film is a sequel to the 2019 drama which featured Nushrratt Bharuccha in lead role. The upcoming 2023 comedy will have Ananya Panday playing the lead role.

Also Read: Ayushmann Khurrana empowers the LGBTQIA+ community in Chandigarh to turn entrepreneurs

The post AI meets advertising: Ayushmann Khurrana shines in Wakefit’s innovative new Ad; says, “They have utilized advanced AI technology to transform me into my childhood self” appeared first on Bollywood Hungama.

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